The Sales Development Representative is responsible for creating qualified new-to-new pipeline by turning targeted outreach and marketing engagement into high-quality sales conversations. The role focuses primarily on outbound prospecting, webinar follow-up, marketing campaigns, and older Salesforce leads. You will research target accounts, engage CFOs, Controllers, and other senior finance leaders at independent mortgage banks, credit unions, and banks, conduct initial qualification, and schedule well-prepared meetings for Account Executives. As your product knowledge and confidence grow, you will support Account Executives during presentations, deliver selected portions of presentations, and eventually lead appropriate product presentations independently. This role is designed to provide a development path toward an Account Executive opportunity for strong performers who demonstrate consistent results, readiness, and alignment with business needs.
• Consistent activity and disciplined follow-up that create a steady flow of qualified sales conversations.
• Quality over calendar volume: meetings are relevant, well-qualified, documented, and worth the Account Executive's time.
• A measurable contribution to sales-qualified opportunities and new-to-new pipeline.
• Reliable Salesforce discipline, including accurate campaign attribution, clear notes, defined next steps, and timely updates.
• Continuous growth in mortgage industry knowledge, discovery skills, product fluency, and presentation capability.
• Build and execute disciplined, multi-channel outbound prospecting using phone, email, LinkedIn, and other approved sales tools.
• Target CFOs, Controllers, and other senior finance leaders at independent mortgage banks, credit unions, and banks.
• Follow up quickly and thoughtfully with webinar attendees, marketing campaign engagement, and older Salesforce leads.
• Research accounts and contacts to personalize outreach around relevant accounting, financial management, profitability, and operational challenges.
• Conduct initial discovery and qualification to confirm fit, business need, key stakeholders, timing, and a meaningful next step.
• Schedule high-quality meetings for Account Executives, provide complete context, and ensure a clean handoff and timely follow-up.
• Apply Loan Vision's GREAT Sales Process consistently across prospecting, qualification, follow-up, and Account Executive handoff.
• Maintain accurate, complete, and timely Salesforce records, including contact information, lead source and campaign attribution, discovery notes, next steps, and opportunity progress.
• Collaborate with Account Executives and Marketing on messaging, outreach sequences, webinars, campaigns, target lists, and market feedback.
• Build mortgage industry and Loan Vision product knowledge to support presentations, deliver selected portions, and independently conduct appropriate presentations as readiness is demonstrated.
• Meet or exceed defined expectations for outbound activity, appointments scheduled and held, sales-qualified opportunities, sourced pipeline, and Salesforce hygiene.
• Share prospect feedback, recurring objections, competitive observations, and campaign learnings with Sales and Marketing leadership.
• Previous experience in outbound B2B sales, business development, lead generation, or prospecting is preferred.
• Experience in mortgage banking, fintech, SaaS, accounting, or financial software is a plus.
• Experience with Salesforce and Microsoft Office applications is preferred.
• Strong organization, prioritization, time management, attention to detail, and follow-through.
• A self-directed approach and the ability to stay productive and accountable in a fully remote, fast-paced environment.
• Curiosity, coachability, resilience, resourcefulness, and a practical 'figure it out' mindset.
• A positive attitude, low ego, and team-first approach.
• A bachelor's degree is preferred; equivalent relevant education and experience will be considered.
• Strong written and verbal communication skills, including confidence engaging senior finance leaders by phone, email, and video.